Freelance B2B Content Writer

& Marketing Consultant

Hello! I write high-quality content for B2B companies. Are you interested in engaging and well-researched content that builds your authority and resonates with your audience—for less? Ask me how → paulene.lim@contexcel.com 🙋🏻‍♀️

What's in it for you?

Save time and money

Researching, writing, and publishing content take time. Let me work with you, so you can focus on what you do best: Building a great product and company.

Attract and convert leads

Get the attention (and details) of your prospects with lead magnets. Leverage downloadable content such as eBooks, white papers, and case studies.

Educate and engage customers

Be the leader in your space. Show your expertise to your audience with educational content. Deliver value from the get-go to win more customers.

White papers

Combine your expert knowledge with in-depth research

Case studies

Show proof that your product or tech works

Blog posts

Build relationships and keep your website fresh

Others

Boost your content marketing funnel (emails, social posts, and more)

Hi, Paulene here


I have 8+ years of experience working in the technology, public, and non-profit sector. Helped generate 1,100+ leads and wrote high-ranking SEO content. Certified in HubSpot's Content Marketing, Google's Fundamentals of Digital Marketing, and more.

With Contexcel, I help B2B companies build credibility, attract leads, and engage customers. Because excellent content leads to excellent results. 😉

Deep knowledge on eCommerce, AI, customer experience, SaaS, and startups.

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Lazada: How Did It Get Huge in Southeast Asia?

In 2019, Lazada is the most visited e-commerce website in Southeast Asia. According to Similar Web, it attracts up to 150 million monthly views across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. In this blog post, we will explore how...
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